Ace Hotel, Palm Springs
We worked with the Ace Hotel in Palm Springs, California to showcase its amazing facility in the California desert. This is a wonderful example of how we leverage our technology and creative capital to emphasize a brand’s positive connection with its audience. With the media already buzzing about the Ace – the hotel was dubbed “the country’s most original new hotel” by The New York Times – we created a way for a website visitor to experience “day in the life” of a hotel visitor in a tangible, visceral way. The goal was to create a guest-centric narrative 360 degree tour of the Ace Hotel’s facility which, when viewed online, would deliver a fantastic audience experience, while also delivering a 30 second spot for television and other traditional video platforms – all on the same budget.